![]() ![]() ![]() On a rating system from zero to three stars, Michelin stars are awarded to restaurants based on five criteria: “quality of the ingredients used, mastery of flavor and cooking techniques, the personality of the chef in his/her cuisine, value for money and consistency between visits,” in which one star is given to restaurants with “high-quality cooking”, two stars represents “excellent cooking”, while three stars means “exceptional cooking” ( Michelin Guide, n.d.-b). Michelin-starred restaurants are often regarded as fine-dining establishments ( Chiang and Guo, 2021), positioned in the high-end or luxury segment ( Pacheco, 2018) and characterized as haute cuisine that is driven by excellence ( Svejenova et al., 2007). Accordingly, this type of high-end restaurants has attracted considerable scholarly attention. Today, Michelin-starred restaurants are internationally recognized for culinary excellence, with restaurants usually experiencing a substantial increase in customers after being awarded a star ( Chiang and Guo, 2021 Vargas-Sanchez and López-Guzmán, 2022). In 1926, the Guide began to award a single star for restaurant excellence, followed five years later by a rating system from zero to three stars ( Michelin Guide, n.d.-a). With the aim of promoting road travel, the Michelin Guide started as a guide to provide motorists with information such as maps, petrol stations and accommodation. Alternatively, perhaps more traditional, the Michelin Guide is acknowledged as an authoritative reference for consumers who intend to dine at a fine-dining establishment. Particularly, in the context of high-end restaurants, word-of-mouth and review ratings are considered important sources influencing one's decision-making ( Harrington et al., 2013). Accordingly, high rating and positive reviews on online social platforms or review platforms present some advantages for businesses to build online reputation and eventually influence sales ( Banerjee et al., 2017). ![]() Such behavior has increased the influence of online reviews on consumer decisions since they have become the new form of word-of-mouth, and customers tend to find them more reliable ( Banerjee et al., 2017). Nowadays, with the increased use of Internet and social media platforms ( Hennig-Thurau et al., 2010), consumers do not just rely on their friends' opinions when making purchase decisions they place their trust in a much wider group of people who have already used the product or service. The full terms of this licence may be seen at Ĭonsumers' decision-making is often influenced by peer recommendations ( Libai et al., 2010 Van Doorn et al., 2010). Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and noncommercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Published in European Journal of Management and Business Economics. Copyright © 2022, Paulo Rita, Celeste Vong, Flávio Pinheiro, João Mimoso License ![]()
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